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Your opening text goes here.
In-article heading — it’s an H2 because your title is the H1
And after another paragraph or two or three, you may want to add a subheading, which would be an H3, so it would be like the following.
Subheading (H3)
Text here.
And here are some examples of how to use the img shortcode in /layouts/shortcodes (note that the images must be in the same folder with the content, because of how Hugo bundles do image processing, so that’s why the src references don’t include a folder upfront):
Closing text. That ends Post 1!